Advertising
...The Sentinella Malaga
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ADVERTISING RATES |
| Business Directory Listing |
€ 60 (for 12 issues) |
| Business Directory Listing Boxed |
€ 95 (for 12 issues) |
Full Colour Adverts |
| Eighth of Page |
€ 35 per month |
| Quarter Page |
€ 55 per month |
| Half Page |
€ 100 per month |
| Full Page |
€ 200 per month |
Premium Pages |
| Front Cover Banner |
€ 100 per month |
| Inside Front / Back Page |
€ 250 per month |
| Centre Page |
€ 250 per month |
| Back Page |
€ 350 per month |
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• 16% IVA to be added.
• 10% discount and a free editorial is offered to clients that book and pay for 3 months advertising in advance, excluding other promotional offers (contact us for longer term deals).
• Deadline for advertising and payment is the 15th of each month.
• Artwork can be designed free of charge.
• All Advertisers are included on our Online Business Directory. |
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| Reasons to Advertise: |
1. Customers Forget |
We the customer forget without constant reminders. Each day a customer doesn't hear about your company is one more day they start hearing about your competitor. |
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2. Name Recognition |
When a customer thinks of a product whom do you want them to think of? Target? Wal-Mart? Or you? It's pretty hard for them to immediately think of you if they don't see your name anywhere. |
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3. People often take their time when buying |
I often use a laptop when I travel and the time is coming for a new one. So I'll be shopping for that. Am I going out to buy it tomorrow? Probably not. I'll start watching the ads studying the available brands and assembling the features I need. I may not make the purchase for several months but when I do I will probably have a dealer in mind and they will get a shot at my business. |
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4. Customers move |
Studies show that 25% of your customers will move each year. |
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5. A portion of the market is always shopping. |
Did you notice the tire ads in the paper today? If you need tires you did. If not you probably didn't give them a second glance. Not everyone is your customer every day. But each and every day there is a portion of the population that is looking for your product. And you need to be there when they are ready to start looking for that product. |
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Recession Advertising: |
Companies willing to raise their voices and continue advertising their wares in a depressed economy “will not only consolidate their existing position but will likely achieve a degree of dominance when the marketplace makes its inevitable recovery”. |
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While consumers may stop buying during a recession, it doesn’t mean they stop listening. |
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But if you keep your cool and maintain your advertising presence, when your competitors withdraw their voices from the marketplace your voice will be heard all the louder. |
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About Us - Malaga Edition |
The Sentinella Malaga, now in its third year, has quickly become a favourite for both readers & advertisers. Its light-hearted approach and unconventional format makes this magazine a refreshing change. Though widely regarded as the funniest magazine on the Costa, it's not just our content that makes us unique, it's also our distribution. We cover an area that stretches from Rincon de la Victoria all the way along the coast to Mijas Costa and as far inland as Antequera and Campillos (the only magazine to do so). The Sentinella works continuously to achieve that all important distribution, leaving no business or expat community untouched.
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| DISTRIBUTION 10,000 per month covering - |
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| DISTRIBUTION POINTS |
There are no limits to where we distribute our magazine – café’s, bars, restaurants,
supermarkets, estate agents, hairdressers, local markets, food stores, card shops,
furniture stores, papelaria, dentist’s, doctors clinics, hotels, resorts and local businesses. |
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Back to top | Contact Us | ©2007 The Sentinella Malaga
The Sentinella Malaga Magazine provides advertising and printing services on the Costa del Sol. As part of The Sentinella Network that stretches across Southern Spain, The Sentinella Malaga is an A5 magazine aimed at expats on the Costa del Sol and inland areas of Andalucia, Spain. The Malaga Edition is published monthly with the latest directory of businesses for the following areas: Alhaurin el Grande, Cartama, Coin, Alhaurin de la Torre, Torremolinos , Benalmadena, Arroyo de la Miel, Los Boliches, Fuengirola, Mijas Pueblo, La Cala de Mijas, Rincón de la Victoria, Sierra Gorda, Villafranco del Guadalhorce, Los Molineras, Campanillas, Churriana, Moclinejo, Benagalbon, Pizarra, Tolox, Yunquera, Alora. |